Sales Management for Companies and User Experience Design (UX)

Keys to sales and marketing management

Both the sales and marketing departments play a decisive role in the organizational chart of any current company, since good management and organization of both departments enables an increase in the business’s economic performance.

Designing effective strategies that manage to make our products and services known to potential customers not only encourages them to purchase them, but also brings many benefits to our business.

Planning: Once the business strategy has been established, the commercial administration is responsible for planning each of the activities that will be carried out. To do this, it needs to research the state of the markets, competitiveness, create graphs and statistics on consumers, know the economy of the country or region, etc. With all this information, the actions that each sales management team will develop can be directed more effectively.

Sales training: Having the necessary sales training to achieve the objectives, as well as adapting and executing strategies that allow a better return on investments in a more affordable time frame.

Organization: At this point, the activities necessary for each of the sections of the commercial strategy are defined, as well as who will carry them out. In fact, without organization, planning would be chaotic and it would be difficult to achieve its objectives.

Keeping the target audience informed: Every company must keep its public informed of the new products or services it offers, since it must always differentiate itself from the competition, thus generating customer maintenance or attracting new ones.

Having an online presence: Having web platforms where a company highlights its products and services increases the visibility and reach of new customers, as well as attracting them to see what type of services are promoted on a company’s social networks.

Personalization of content: Meeting the needs and requirements of customers by structuring corporate messages for each one increases the possibilities of attracting and retaining customers.

Using new technologies: Taking advantage of new technologies is always appropriate, as it allows you to approach new market niches and new territories yet to be discovered, such as virtual reality, etc.

Execution: This is the time to supervise that the people assigned to certain tasks carry them out efficiently. If problems arise, the commercial administration is responsible for finding satisfactory solutions. For a company to prosper, its employees need to work as a team, and this implies that there is a good relationship and communication between all parties. In this phase of the commercial strategy, this understanding is of utmost importance.

Control: Reports and statistics are used to control each of the activities agreed upon in the planning. This allows possible errors in the commercial strategy to be found and whatever is necessary to be corrected to achieve the established objectives.